My Primary Type-

"Innovators:

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life."

I would say that I definitely agree with what this says about my. I was raised in a family of innovators as well. I think that this is also indicative of the places I enjoy shopping. This certainly falls in line with the Target person we talked about in our group on Tuesday. The store we talked about in class was 9 West. We talked about how their target customers are young execs that are just starting out in the world who want to be stylish and still have comfort for the work place.